Jessie J addresses her new look.

Jessie J will grace the cover of British ELLE magazine’s November issue, photographed by the wonderful Rankin.

In the accompanying interview she reveals that “That really scary, spiky, cartoony kind of thing, that was me two or three years ago.” “I’ve always wanted to look like this,” [referring to her new polished mainstream look] “but it didn’t grab people’s attention. And in the beginning you’ve always got to do something that’s going to make people go, “Who’s that?””

Do we believe her? Was the original fashion forward bold Jessie J a fake? If this is the case it’s amazing she’s been so candid and admitted that her whole style was only being for publicity.

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